Market launch
The model, trim levels and powertrains, what is new compared with its predecessor, and the target customers. Prepared so that the team advises with confidence from the first day of sales.
Automotive product training
for sales, retail and events
Technology translated into terms that convince in a sales conversation. For market launches, driving events and trade fairs, for teams in any country.
Content
A new model sells through people who can explain it. Product training prepares sales staff, product specialists and event teams for exactly that.
Competitor comparison
How the model measures up against its main rivals, factually and with the figures from the spec sheets, so that sales staff are ready for comparisons.
Benefit-led argumentation
A technical feature becomes an advantage the customer notices in everyday life. Practised on typical customer questions and objections.
Event briefings
Short, focused preparation for sales and event staff before driving events, dealer presentations and trade fairs, on site at the venue if you wish.
Who it is for
From the importer to the trade-fair stand: wherever a product needs explaining.
Manufacturers and importers
Product training for the dealer network, centrally or as a tour through the markets.
Dealerships
Prepare sales staff and service advisers for new models.
Event and exhibition agencies
Briefings for instructors, presenters and stand staff.
Training providers
Trainers for your product programmes, including assignments abroad.
Language, location and material
In any language
Training is held in your participants’ language. Professional interpreters are provided by our partner company Limundi Languages, including for mixed international groups.
On site or online
At the plant, at the dealership, in the training centre or at the test track, in Germany and abroad. Live online training is also possible.
Material
Training is usually based on your own material, even if it is in a different language. If there is none, we create presentations, participant handouts and tests ourselves.
Frequently asked questions
Do you also train sales techniques?
The focus is on the product: technology, equipment and benefits. We do not offer general sales or methodology training.
How short-notice can an event briefing be?
Often fairly short-notice. The earlier the material and schedule are available, the more precisely the briefing can be tailored to the vehicle and the event.
Other topics
Electric mobility and high voltageHigh-voltage battery, Electric drive, ChargingPowertrain and chassisCombustion engine, Hybrid drives, Transmission and all-wheel driveDriver assistance, electronics and connectivityDriver assistance systems, Sensors and calibration, Lighting and comfort electronicsAerospace and defenceAircraft and engines, On-board systems and avionics, Land vehicles and equipment
Request a training
Briefly describe the topic, audience, location and timeframe. You will receive a reply within two working days.
Go to the enquiry form
Your contact
Bernd Mischke
+49 176 313 80299
bm@thinkpal.de