Event briefings
for driving events, presentations and trade fairs
Compact preparation for everyone who talks to guests and customers at the event. Shortly before it starts, at the venue if you wish.
How it works
At an event, what matters is that everyone knows the key facts and has an answer to the typical questions. A briefing gets the team onto the same page in a short time.
Alignment
The vehicle, the event schedule, the expected guests and the messages that matter to you.
Key messages
The most important technical facts and benefits, short and worded so that they work in conversation.
Questions and answers
Typical guest questions, including the awkward ones, and how to answer them factually.
At the vehicle
Wherever possible at the vehicle itself: demonstrating functions, practising operation, going through the driving programme.
Suited for
For everyone who explains the product at the event.
Driving events
For instructors, co-drivers and hosts at test drives and driving events.
Dealer presentations
For sales staff and service advisers before a new model is presented.
Trade fairs
For stand staff, presenters and product specialists.
Press and customer events
For everyone who presents the product to guests and answers their questions.
Topics
Frequently asked questions
How long does a briefing take?
As long as the content and schedule of the event require, usually much shorter than a training. We agree the scope with you beforehand.
Can the briefing take place at the venue?
Yes, and that is often the best option, because the vehicle and surroundings can be included directly.
Request a training
Briefly describe the topic, audience, location and timeframe. You will receive a reply within two working days.
Go to the enquiry form